Press Release

Wednesday, November 12, 1997 < Prev Next >

Visio Announces Key Corporate Milestones

Demonstrates Continued Focus on Worldwide Standardization, Growth

SEATTLE, Nov. 12 /PRNewswire/ — Visio Corp. today announced several international achievements and the recent appointment of four vice presidents to the expanded Visio Operating Committee. Key international milestones of interest include the opening of Visio's office in Japan, the expansion of the Singapore operations hub, and recent and upcoming releases of Visio® software in multiple localized-language versions.

"We've made significant international investments this year that we believe are essential in establishing Visio drawing and diagramming software as a worldwide standard," said Jeremy Jaech, president and CEO of Visio Corp. "While our international business already represents about one-third of total revenue, we look forward to growing this business by focusing on core markets of opportunity along with offering Visio software products in International English, French, German, Italian, Spanish, Swedish, Dutch, Japanese, Korean and traditional Chinese-language versions. Efforts are also under way to support custom-solution development efforts in Europe among third parties and corporate accounts building job-specific solutions on the Visio platform. And, in addition to new business development managers recently hired in Malaysia and Benelux, we look forward to hiring managers in other high-growth markets such as Italy, Korea and Switzerland."

Visio Opportunity in Japan

Visio Corp.'s new Japan office, located in the Hiro-o district of Tokyo, represents a greater commitment to the Japanese market. In March 1995, the localized version of Visio, Visio 3.0J, was launched in Japan. Since then, the 4.0 upgrade to Visio as well as the 4.1 version of Visio Technical have been released in localized versions. Kanji-language versions of the entire Visio 5.0 product line — Visio Standard, Visio Professional and Visio Technical — are scheduled for release in November 1997.

Other Key Growth Markets

In addition to sales offices in Paris; Munich; London; Kuala Lumpur, Malaysia; Sydney, Australia; Tokyo; and Coral Springs, Fla. (serving Latin America), Visio's office in Dublin continues to manage R&D, manufacturing, localization, customer service, technical support and administration for international markets in Europe, Africa, the Middle East and Latin America. Visio currently employs more than 90 people in Ireland.

The company is also growing its office in Singapore to manage similar components for Asia Pacific. The Singapore operations hub was set up in March 1997 and has begun to provide customer service, technical support and administration for the sales offices located in Tokyo; Sydney, Australia; and Kuala Lumpur, Malaysia.

International Versions of Visio

Visio today also formally announced the customer shipment of version 5.0 of its Professional and Technical products in French and German. This follows the international English release of Visio 5.0 products in late August. The Visio product line has quickly garnered market share in Europe, with Visio Standard as the top seller among all business diagramming products in the United Kingdom (source: Romteck, Q2 1997 Report). The complete Visio 5.0 product line also will be released in Italy commencing in January 1998.

Appointment of New Vice Presidents

The appointment of four key individuals within Visio to the position of vice president mirrors the company's commitment to promoting a worldwide standard. These four were chosen to most significantly impact Visio products in key geographies and within core application areas.

  • Peter Mullen, vice president and general manager, Visio business products. Mullen joined Visio in January 1991 to become the lead developer of the company's flagship product, Visio. Since that time, he has helped lead the development and marketing team to release subsequent versions of the product. Mullen's previous experience includes work as a developer at the former Aldus Corp. (since acquired by Adobe Systems Inc.) on PageMaker — Windows and Macintosh versions — and Persuasion. He also formed Elseware Corp., a developer of add-on software for Aldus products. Mullen holds a master's degree in geophysics from the University of Washington.
  • John Forbes, vice president and general manager, Visio technical products. In Forbes' four-year tenure at Visio, he has served as a lead in establishing Visio's position in the technical drawing area with the release of Visio Technical and anticipated shipment of IntelliCAD® software, an affordable, advanced Microsoft Windows-based CAD software program. Before joining Visio, Forbes was the AutoCAD project manager at Autodesk Inc.
  • Jim Horsburgh, vice president and managing director, Visio European sales and marketing. Horsburgh has been with Visio since June 1994, most recently as managing director, European sales and marketing. Before coming to Visio, Horsburgh was managing director at Central Point Software, which has since been acquired by Symantec Corp.
  • Kevin Brown, vice president and managing director, Asia/Pacific and Latin America. Brown assumes responsibility for all sales and marketing activities in these regions. He has been with Visio since August 1993, most recently as managing director of Asia/Pacific and Latin America. Before his tenure at Visio, Brown was the director of corporate sales for Corporate Software in Boston.

Horsburgh and Brown will continue to report to Tim Buckley, now senior vice president of worldwide sales, and Mullen and Forbes will continue to report to Gary Gigot, now senior vice president of worldwide products. Other recent promotions include the appointment of Ted Johnson, Visio co-founder, as executive vice president and chief technology officer, and Steve Gordon as chief financial officer and senior vice president of finance and operations.

About Visio Corp.

Visio Corp., a leading supplier of enterprisewide business diagramming and technical drawing software, was founded in September 1990. The Seattle-based company pioneered the drawing and diagramming market with the release of Visio 1.0 in November 1992 and has since released additional Windows-based products for the creation and exchange of drawings and diagrams in business. Visio's powerful product architecture, combined with partner programs and third-party relationships in key market segments, is establishing Visio as a desktop platform standard for the creation of graphical solutions. The company currently markets the Visio product line in nine languages and in more than 35 countries, with more than 1.5 million users throughout the world.

NOTE: Visio and IntelliCAD are registered trademarks of Visio Corp. in the United States and/or other countries. All other trademarks, trade names or company names referenced herein are used for identification only and are the property of their respective owners.

SOURCE Visio Corp.

/NOTE TO EDITORS: Visio's news releases and other relevant materials can be retrieved from Visio's Virtual Pressroom at To be notified via e-mail of breaking Visio news, send e-mail to

/CONTACT: Megan Prentiss of Visio Corp., 206-521-4665, or

CO: Visio Corp.; InfoModelers, Inc. ST: Washington IN: CPR SU: PDT

TW-DM — SFW022 — 2485 11/12/97 09:02 EST