Press Release

Tuesday, May 13, 1997 < Prev Next >

InfoModelers, Inc. and Visio Join Forces to Facilitate More Efficient Database Design and Documentation

InfoModeler to Import Database Models Created in Visio Professional for Analysis and Automatic Schema Generation

SAN FRANCISCO, May 13 /PRNewswire/ — InfoModelers, Inc. and Visio Corp. (Nasdaq: VSIO) today announced a relationship to increase the efficiency of database modeling by developing a link between two leading database modeling products, InfoModeler® and Visio® Professional. Import capabilities in InfoModeler will enable database designers and administrators to extend the value of their Visio database designs and allow full model editing and analysis. Together, the tools will provide an effective and low-cost toolset for database design and the graphical rendering of database models. Both companies are exhibiting at DB/Expo '97, being held at the Moscone Center in San Francisco, May 12-15.

InfoModelers, Inc. has also announced its intention to become a Visio Business Partner as well as a member of the Business Process Management Coalition (BPMC). The BPMC was developed last year by Visio and eight leading software companies and industry experts to promote the interoperability of products and techniques used in all phases of business process management. "The partnership between InfoModelers and Visio gives database professionals the best of both worlds," said Tom Van Horn, president and CEO of InfoModelers, Inc. "A significant percentage of Visio's 1.3 million customers use Visio to design database models, but many of them need a more powerful data modeling product to refine their models and generate a wide range of database schemas. The link between Visio Professional and InfoModeler allows them the additional technology they need, while preserving their original work created using Visio."

Visio Professional is Visio's product designed for IS/IT professionals to document their information systems, such as databases and networks, and map them to company business processes. The product currently includes capabilities for reverse-engineering ODBC-compliant databases and generating a Microsoft Access database from Visio diagrams, wizards for linking diagrams to databases, and SmartShapes® symbols for a dozen software and database design methodologies.

InfoModeler 3.0 is InfoModelers, Inc.'s state-of-the-art visual design tool for database developers and users. Later this summer, InfoModeler 3.0 will be enhanced to import Visio database designs, offering Visio customers automatic client/server and desktop database schema generation, project and team support, and the capability to augment conceptual and logical models. In addition, InfoModeler will return metafiles to Visio, allowing the user to edit designs for documentation purposes. In future versions of Visio Professional, Visio plans to provide a new set of Object Role Modeling (ORM) templates, based on the conceptual modeling methodology employed by InfoModeler.

"As Visio strengthens its influence in the database design market, it is important for us to partner with established yet innovative players such as InfoModelers," said Ted Johnson, vice president and chief technology officer at Visio. "Relationships such as this will provide Visio Professional the support necessary to become the standard tool for database design in addition to supporting our corporate mission of becoming the single standard for creating, storing and exchanging drawings in business."

Availability and Pricing

Both the Enterprise and Personal editions of InfoModeler 3.0 with support for Visio Professional will be available in July 1997. InfoModeler 3.0, Enterprise Edition lists for $3,195 and supports a full range of client/server and desktop databases. The Personal Edition, which supports leading desktop databases, lists for $695.

Current Visio customers will be able to purchase InfoModeler 3.0 at a discount of 20 percent off the regular price by contacting InfoModelers, Inc. through Sept. 30, 1997. Current InfoModeler 3.0 users will be able to upgrade to this new release at no charge through InfoModelers, Inc.'s Web site. A preview version will be available on both companies' Web sites beginning in June.

About InfoModelers, Inc.

InfoModelers, Inc. is the leading supplier of state-of-the-art visual design, access and query tools based on both logical and conceptual modeling technologies for database developers and users. A privately held corporation, InfoModelers is one of the technology companies included in Paul Allen's Wired World portfolio. Database developers, administrators and users rely on InfoModelers' software tools to optimize communication and quality in the design, modeling, re-engineering, documentation and implementation of their databases. InfoModelers, Inc. is headquartered at 110 110th Ave. N.E., Suite 409, Bellevue, WA 98004 and can be contacted by phone at 425-637-2499, fax at 425-454-7696, and e-mail at More information about InfoModelers, Inc. is available at

About Visio Corp.

Visio Corp., a leading supplier of enterprisewide business diagramming and technical drawing software, was founded in September 1990. The Seattle-based company pioneered the drawing and diagramming market with the release of Visio 1.0 in November 1992 and has since released additional Microsoft Windows-based products for the creation and exchange of drawings and diagrams in business. Visio's powerful product architecture, combined with partner programs and third-party relationships in key market segments, is establishing Visio as a desktop platform standard for the creation of graphical solutions. The company markets the Visio product line in nine languages and in more than 35 countries, with more than 1 million users throughout the world.

To obtain more information on any Visio product, customers can contact Visio at 800-24-VISIO (248-4746), ext. 93W. Additional details about Visio can be obtained on CompuServe (GO VISIO) or Visio's Web page at

NOTE: InfoModeler is a registered trademark of InfoModelers, Inc. Visio and SmartShapes are either trademarks or registered trademarks of Visio Corp. in the United States and/or other countries. All other trademarks, trade names or company names referenced herein are used for identification only and are the property of their respective owners. All prices noted are in U.S. dollars and are valid only in the United States.

SOURCE Visio Corp.

/CONTACT: Bridgitt Arnold of Imagio Technology Public Relations, DB/Expo Booth 702, 206-625-0252, or, for InfoModelers, Inc.; or Melissa Covelli of Waggener Edstrom, DB/Expo Booth 1810, 425-637-9097, or, for Visio Corp./


CO: Visio Corp.; InfoModelers, Inc. ST: Washington IN: CPR SU: PDT

KW-CL — SFTU043 — 1771 05/13/97 09:03 EDT