Press Release

Tuesday, October 8, 1996 < Prev Next >

Visio Delivers Customized Content via the Web to Address Varied User Needs

First Software Vendor to Incorporate Innovative Interactive Communications Capabilities on Its Web Site

SEATTLE, Oct. 8 /PRNewswire/ — Visio Corp. (Nasdaq: VSIO) today announced it has integrated into its Web site Intermind Corp.'s Communicator™ software, which enables an ongoing, active communication relationship between Visio and Web site visitors interested in Visio's leading, Windows®-based graphics technology. Visio's establishment of this new communications channel, at http://www.visio.com/, will enable the company to deliver information that is customized to each person's interests. Visio Corp. was formally announced as the first software vendor to take advantage of this new category of electronic communications, called hypercommunications, during Intermind's launch event hosted today in Seattle.

"Our investments in the Internet focus on offering current and potential customers the latest information about the company and its products and services, as well as offering real-time delivery of products from our online catalog, the Visio® Solutions Library," said Gary Gigot, vice president of worldwide products at Visio. "Intermind's technology integrated into Visio's rich Web site will enable customers to get the specific information they want and provide us precise feedback about the types of data and Visio-based solutions that are of particular interest. Information about user preferences also will assist us in the development of products and services as we strive to meet the wide range of business graphics needs within enterprise computing."

Visio has incorporated Hyperconnectors™, a patent-pending object-based technology from Intermind, into its Web site to offer customers relevant information about technical support, product lines, third-party solutions within the Visio Solutions Library, Visio technology updates for resellers and developers, and general corporate news. Within each category, users can choose specific Visio topics, which are then delivered to their Web browser automatically. This service is intended to reach audiences, such as customers, developers, investors and press, with a vested interest in the latest information about Visio products and services.

"Our technology offers Visio an interactive communications loop to put the company in contact with its users on a daily basis," said Dave Arnold, CEO of Intermind Corp. "This is quite a feat, given that Visio's family of users has grown to more than 850,000. We are very encouraged by Visio's use of Intermind Communicator to foster ongoing dialogue among its highly qualified audiences."

Intermind's Communicator software, which enables automatic delivery of customized, updated information throughout Visio's Web site, can be downloaded from http://www.visio.com/. Additional information about Intermind and its products and services is available at http://www.intermind.com/ or toll free at 800-625-6150 or 206-812-6000.

About Visio Corp.

Visio Corp., a leading supplier of enterprisewide business diagramming and technical drawing software, was founded in September 1990. The Seattle-based company pioneered the drawing and diagramming market with the release of Visio 1.0 in November 1992 and has since released additional Windows-based products for the creation and exchange of drawings and diagrams in business. Visio's powerful product architecture, combined with partner programs and third-party relationships in key market segments, is establishing Visio as a desktop platform standard for the creation of graphical solutions. The company markets the Visio product line in more than 26 countries throughout the world.

NOTE: Visio is a registered trademark of Visio Corp.

Communicator and Hyperconnectors are trademarks of Intermind Corp.

Windows is either a registered trademark or trademark of Microsoft Corp. in the United States and/or other countries.

All other trademarks are held by their respective companies.

SOURCE Visio Corp.

/CONTACT: Megan Prentiss, 206-637-9097, or meganp@wagged.com; or Johanna Range, 206-637-9097, or johannar@wagged.com, both of Waggener Edstrom, for Visio Corp./

(VSIO)

CO: Visio Corp.; Intermind Corp. ST: Washington IN: CPR MLM SU:

KF-KW — SFTU018 — 1688 10/08/96 09:01 EDT http://www.prnewswire.com

Source page: http://www.thefreelibrary.com/Visio+Delivers+Customized+Content+Via+the+Web+to+Address+Varied+User...-a018742067