|Wednesday, May 31, 1995||< Prev||Next >|
SEATTLE, May 31 /PRNewswire/ — Visio Corp. today announced its expansion into the Japanese market with the introduction of Visio® 3.0J, a Kanji version of the company's flagship business diagramming product for the Microsoft® Windows® 3.1 operating system. Visio's entrance into the Japanese market mirrors the company's global strategy to extend usage of its product worldwide and become the essential business diagramming tool on an estimated 70 million Windows desktops.
"The potential for Visio in Japan is tremendous," said Jeremy Jaech, co-founder and president of Visio Corp. "Sales of Windows and Windows-based applications in Japan have skyrocketed over the last few years, building Japan into the second-largest software market. Visio already has realized great success as a leading Windows application in the United States and Europe — our decision to move into the Japanese market is a strategic means of advancing Visio's acceptance throughout the world."
Visio selected Tokyo-based ASCII Corp., a leading technology company in Japan, as a strategic partner to develop and distribute Visio 3.0J. With its top-rated engineering and knowledge of the Japanese market, ASCII will offer Visio Corp. expert access to the world's fastest- growing software market.
Visio 3.0J is aimed at a large but nearly ignored market of professionals who need the power of a multipurpose diagramming tool but don't want to invest in specialized graphics programs. Based upon the current domestic version titled Visio 3.0, the Kanji version of Visio is completely re-engineered for the Japanese market. The product ships with more than 1,000 intuitive SmartShapes® specifically designed for the Japanese user, such as shapes for 3-D directional maps and Japanese computer networks. Additional features designed to meet the needs of the local market include support for Japanese text handling and date formats.
Visio 3.0J is available now through leading resellers in Japan. To place an order or obtain more information on Japanese Visio 3.0J, international customers can contact ASCII Corp. at 03 5351 8080.
Visio Corp., the leading drawing and diagramming software developer, was founded in October 1990. The Seattle-based company pioneered the drawing and diagramming market with the release of Visio 1.0 in November 1992. Today, Visio 3.0 gives business and technical professionals the power to communicate visually with business graphics such as flow charts, time lines, organizational charts, network diagrams, office-space plans and more. The product architecture of Visio — a common graphics engine with the ability to customize solutions using the company's SmartShapes technology — also has allowed for natural extensions of the Visio product for business, technical and consumer users. The company markets the Visio product line in North America, Europe and Asia.
To place an order or to obtain more information on any Visio product, customers can contact Visio Corp. at 800-446-3335 or 206-521-4500.
NOTE: Visio and SmartShapes are registered trademarks of Visio Corp. Microsoft and Windows are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.
/CONTACT: Marci Maule of Visio Corp., 206-521-4596; or Melissa Covelli of Waggener Edstrom, 206-637-9097/
CO: Visio Corp.; ASCII Corp. ST: Washington IN: CPR SU: PDT
JH — SE009 — 1104 05/31/95 17:45 EDT