Press Release

Wednesday, November 18, 1998 < Prev Next >

Visio Expands Executive Management Team

Number of Employees Grows by 53 Percent in Fiscal Year 1998; Fuels New Organization Focusing on Worldwide Sales, Expanding Localization and Deepened Technology Offerings

SEATTLE, Nov. 18 /PRNewswire/ — Visio Corp. (Nasdaq: VSIO) announced today that it recently promoted five senior managers to vice president and its corporate counsel to general counsel. At the same time, the company announced the renaming of its professional products business unit to the IT products group to support the firm's increasing emphasis on information technology product offerings, including its newest solution, Visio® Enterprise, for automated network documentation and software and database modeling.

"We estimate that the market for business graphics software is approximately 35 million people; we've already sold Visio to 2.5 million users worldwide, and every indication tells us that our ability to capture new seats in the enterprise drawing space is strong," said Jeremy Jaech, president and CEO of Visio Corp. "We recognize that to remain a leader in this arena we must continue to build our own infrastructure with an eye to deepening management talent, continuing our focus on technical excellence and bolstering our sales and marketing expertise. The promotions that we've announced today will further our goal of becoming the worldwide standard in drawing and diagramming software."

The promotions, in alphabetical order, are as follows:

  • Keith Collins, vice president of North America channel sales, is responsible for Visio's North American distribution channel, through which the firm sells most of its products. He will focus on increasing the demand for both packaged product and license seat revenue through expanded reseller and distribution programs and policies. Collins joined Visio in 1992.
  • Philip Flynn, vice president and managing director of international operations, joined Visio in 1997. Flynn's most significant accomplishment has been directing an operational excellence program in the Dublin, Ireland, office. This effort refocused the staff on improving operations and providing excellent service, and built in the skills and processes for continuous improvement. In his new role, Flynn will be working with the Seattle and Singapore offices to implement similar improvement programs in the finance and administration, operations and legal groups.
  • Tom Hull, vice president of corporate and direct sales, will continue to build the firm's North American corporate sales team and will also focus on worldwide programs and strategies to leverage large global corporate opportunities. With many corporations now standardizing on Visio technology for drawing and diagramming, Hull's ability to focus the team on corporate sales will be critical to the company's long-term success. He has been with the company since 1994.
  • Patti McCann, vice president of worldwide development services, is located in Visio's Dublin office. With the company since 1994, she is responsible for both the localized products and content created in Ireland, as well as now managing the Seattle development services staff. Over the next three months, McCann will combine Visio's Seattle and Dublin development services groups into one worldwide organization.
  • In recognition of his work as the company's corporate counsel, Ken McGraw has been promoted to general counsel. A Visio employee since 1996, he is responsible for the worldwide management of the legal department and for providing advice to Visio departments and offices, from day-to-day issues to setting the long-term direction of corporate strategies, policies and procedures.
  • Lori Pearce, vice president and general manager of the IT products group (formerly the professional products business unit) is responsible for existing and future versions of Visio products (including Visio Professional, Visio Enterprise and Visio Network Equipment) aimed at the information technology market. Products from Pearce's group accounted for half the revenue in Visio's fourth quarter. Pearce joined Visio in 1991.

Currently 2.5 million engineering, general business and IT customers in medium-size and large organizations create drawings and diagrams using Visio products on their Microsoft Windows-based PCs. The company is divided into three product groups aimed at these markets:

  • The business products group is led by Vice President and General Manager Peter Mullen, one of the original Visio developers. Anchored by Visio Standard 5.0, this unit will continue to focus on bringing to market tools that help business professionals manage people, processes and projects and communicate business information more effectively and simply through graphics.
  • The new IT products group is led by Vice President and General Manager Lori Pearce and focuses on design, documentation and modeling tools for the IT professional. Visio Professional 5.0 is the ideal tool for manually creating network diagrams, reverse-engineering ODBC-compliant databases, planning software development and mapping Web sites. Built on Visio Professional, Visio Enterprise 5.0 adds a modeling engine for designing and maintaining enterprise-level database management systems and application components, as well as AutoDiscovery™ technology and 14,000 exact-replica network equipment shapes to automatically diagram LANs and WANs.
  • The technical products group is led by Vice President and General Manager John Forbes, who came to Visio from Autodesk Inc. in 1994. Products from this business unit focus on providing tools for engineers, engineering salespeople, architects and designers. Visio Technical 5.0 makes creating and sharing 2-D drawings and technical schematics easier and more efficient than using traditional CAD programs. IntelliCAD® 98 by Visio offers unparalleled Autodesk AutoCAD compatibility, smooth Microsoft Windows integration, and numerous productivity features to anyone who creates or uses CAD files.

About Visio Corp.

Visio Corp. is the leading supplier of enterprisewide business diagramming and technical drawing software, with an installed base of over 2.5 million users worldwide. Founded in September 1990, the Seattle-based company pioneered the drawing and diagramming software market with the release of Visio 1.0 in November 1992 and has since released additional Windows-based graphics applications that offer users a unique and effective way to communicate and work. Visio's powerful product line is becoming a worldwide standard for graphical solutions in business, with the support of partner programs and third-party relationships in key market segments. Visio products are available in as many as 12 language versions and are sold in more than 40 countries.

For more information about Visio Corp. and its products, customers can contact Visio at 800-24-VISIO (248-4746), ext. 93W, or visit the company's Web site at

NOTE: Visio, AutoDiscovery and IntelliCAD are either trademarks or registered trademarks of Visio Corp. in the United States and/or other countries. All other trademarks, trade names or company names referenced herein are used for identification only and are the property of their respective owners.